Analyse app markets the right way
A thorough app market analysis is essential for gaining a deep understanding of your target users. Market research plays a critical role in uncovering key insights about user demographics, behaviors, and preferences, which you'll need to succeed. In this blog post, we will explore various aspects of app market analysis and address important questions that help developers create and market successful apps.
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Why market analytics crucial is
Not to study the market and your competitor's before
you invest money and time into your app, is like
gambling. The only difference here is, that your
chances of winning are way lower.
You have to know who your competitors are, how they
performing and what they doing. To evaluate, if the
market is large enough for you to place a new revenue
generating app on the field. Beside of that, you need
to make sure you're be as close as possible to your
target audience, because from those you'll evaluate
which features you have to prioritise and which
possible pain points they have.
Knowing all this, will makes a lot of things easier
for you, which includes marketing, crowd funding,
making the right decisions and much more. Thats why
its so important you really understanding your
app-market and tagret audience it simply lowers risks,
and you'll decide things no longer based on
estimations, instead they are based on actaul proven
real-world feedback and alalytics. That allows you to
create apps, that will succeed.
Validate your app idea
You have to talk to your target audience and ask them
what they want or annoys currently, you have to find
the user pain points. And you should at least ask
couple of them and evaluate then which your target
audience is needing.
Using mobile attribution and analytics tools, you
can gather detailed information about user
interactions
and engagements. These insights reveals, which
features are preferred by users and which ones not.
A good and free way for market-research, close to
the audience is Reddit.
Reddit provides for almost every topic imageable, a
specialised subreddit for it assuming so, you have an
app idea, which is used to identify, if an plant is
healthy or not by taking a photo of it, you could
search for a subreddit which has topics like plants,
garden etc. Join those communities and ask them
directly, if they would use an app with features like
this or any other question that would evaluate your
app idea through your target audience.
The goal is simply to determining a problem, your app can or would solve for them. And don't solve problems you've maked up, only problems others can confirm they facing too should be attempt to solved with your app.
Presell your app idea
You can collect money from investors through marketing
campaigns, even your app is'nt build yet. There are
platforms like
Kick Starter
or
Go Fund Me, which are just build for this purpose. They allows
you to collect money, but also gain attention for your
app, from actaul intrested users.
You can provide an waitlist, which users can sign up
for, what allows you to validate app-design, features
at any time directly with real users. In exchange of
that you could offer access to some exclusive
app-features for instance or anything else.
4 ways for user outreaching
-
Surveys and Questionnaires
Using online surveys and questionnaires, you can gather valuable data about the needs and of your target audience. Platforms like SurveyMonkey or Google Forms are useful for this purpose. -
User Interviews
Interviews allows you to get deeper insights as you interact directly with potential users. You can ask open-ended questions and get detailed responses that help you better understand the needs of your target audience. -
User Testing
This method allows you to get direct feedback on specific features or prototypes of your app. You can observe how users interact with your app and identify any difficulties they may have. -
Online Communities
Platforms like Facebook, Reddit, or specialized forums offer the opportunity to interact directly with your target audience and gather feedback.
4 ways to analyse app marekts
-
Market Research Agencies
These offer comprehensive services, from data collection to analysis and interpretation. They can conduct customized studies for your specific needs.
Well-known agencies include Nielsen, Ipsos, and GfK. -
SaaS Platforms for App Analytics
Tools like App Annie, Sensor Tower, or SimilarWeb provide detailed insights into market trends, competitor analysis, and user behavior. These platforms help you make informed decisions based on data. -
User Research Software
Tools like UserTesting or Lookback allow you to record and analyze user interactions. This helps you gain a better understanding of the user experience and identify areas for improvement. -
Prototyping and Feedback Tools
Applications like InVision or Marvel — Design and Prototype allow you to create prototypes of your app and gather feedback from users. This helps you optimize the usability and design of your app.
5 things you'll have to do before app market-research
-
Market Segmentation
Identify the different segments within your target app market. This can be based on, functionality, usecase, app category, like social, events-app, tools etc. The segmentation helps you identify your competitors, target audiences and the general growth potential of your app. -
Competitor Analytics:
By studying your competitors, you can identify their strengths and weaknesses. Analyze the most popular apps in your segment, their features, user reviews, and marketing strategies. This provides insights into how you can position and improve your app. -
Trend Analysis
Stay informed about the latest trends and developments in the app industry. This includes technological innovations, user preferences, and market shifts. Trend analysis helps you anticipate future opportunities and challenges. -
User Feedback
Continuously collect and analyze feedback from users to improve your app. Use in-app feedback tools, app store reviews, and social media channels to get a comprehensive picture of user satisfaction. -
Monetization Strategies
Develop an clear monetization strategy, based on your market analysis. Whether through in-app purchases, subscriptions, advertising, or other methods, it is important to understand the preferences and willingness to pay of your users.
Conclusion
The app market analysis is critical for your success and you'll have to do it properly, so you can ensure you reducing your rsiks snd secure an successful launch. Leveraging market research, mobile app market analytics, and competitor analysis, you'll create apps that meets needs and expectations. Continuous market observation and user research help to optimize the app and ensure long-term success.
With these insights and strategies, you are well-equipped to turn your app idea into a revenue generating masterpiece.